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I just rejected her and she’s gone forever.’” Nothing existed for lesbians designed by lesbians until Her came along in September of 2013. Exton herself is gay, and says her San Francisco-based team is made up of four queer women and two straight guys. The profiles are reminiscent of Pinterest, the virtual bulletin board where users can “pin” favorite pictures.

Exton originally named the service Dattch, a blend of the words “date” and “catch.” But she decided to upgrade the app after sending out user feedback surveys last November. On Her users can add multiple photographs with captions, or short descriptions and favorite quotes to their profile.

The most prominent is Brenda, an app similar to Grindr that was created by a man.

During a recent happy hour for lesbians at a bar in Oakland, Calif., the phrase “online dating” elicited groans across the entire room.

However, after a user survey late last year, she decided to refocus the product around creating a community of lesbians. ” The new version of the app features news feeds for eight cities filled with articles written by locals and listings of area events.

“Everyone wanted to the see the social aspect,” she said. More articles about dating and gay life are available in a blog.

For Exton, one of the most challenging parts of creating Her was finding investors.

“And with Tinder, you swipe and swipe and then, it’s like ‘Oh crap, she was cute. If both users “like” each other, they are matched and will be able to send messages to one another.No one had tried it, but everyone was excited by the prospect of a different type of dating app.Angelique Naylor, an IT professional belonged in the part of the room that hadn’t heard about Exton’s dating app, but she’s irked by the current offerings on the market.Moreover, lesbians who use Tinder have occasionally complained about finding straight women or men in their searches.Dating apps specifically for gay women are limited.

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  1. Prior to Compass Ori was the Director of Engineering at Twitter's NYC office, after selling his prior company, Julpan, to Twitter in 2011. Outside of work, he recently completed 50 marathons, one in each state, to raise million for nonprofits.